The biggest challenge for this project was to design the enterprise ecosystem for advertisers, creative agencies, and media agencies. I was able to lead this high-impact initiatives from concept to execution in technical business areas through bridging the gap between diverse stakeholder perspectives and fostering alignment.
In one notable instance, I collaborated with researcher Katrina to facilitate alignment among stakeholders who held differing assumptions about a product's functionality. Through a series of informal discussions and visual illustrations, we were able to reconcile these divergent viewpoints and establish a shared understanding.
Furthermore, I have played a crucial role in driving consensus that presented significant challenges due to its novelty and complexity. Using rough wireframes and effective communication strategies, I empowered PMs and engineers to articulate their ideas and secure buy-in from XFN teams, expediting the approval process.